CEE Executive Coaching Solutions


CEE in collaboration with Executive Development Associates (EDA) offers a suite of Executive Coaching Solutions for C-Suites executives and high potential individuals at any level in the organization aiming for their first or the next leadership role. 

Executive Coaching

Executive Coaching is one of the fastest growing and most misunderstood professions of this decade. Coaching used to be an “executive perk” for large company executives to help them make better business decisions. Today, coaching is rapidly being recognized as one of the best strategic weapons a company can have in its arsenal.

Executive coaching focuses on developing a top executive’s full potential by coaching them to think and act beyond existing limits and paradigms. Executive coaching is a highly individualized form of leadership development and support available because it is based on the understanding that in order to be maximally effective, executives must accurately identify their strengths and areas of development, examine the impact of their behavior on others, and regularly and intentionally reflect on their values, goals, and effectiveness. 

The strength of executive coaching lies in the fact that it is almost exclusively an executive development strategy that builds leadership and management strength because it is ultimately concerned about understanding where the executive is, where it is that they want to go, and the things that they would have to do to get there. It is often lonely at the top for chief executives as they generally keep their own counsel, mainly because they find it difficult to discuss matters with colleagues and cannot or choose not to share their concerns with spouses and families -- executive coaching offers a way out of this by providing an opportunity for the executive have an independent sounding board and strategic partner in a safe and confidential environment. 

Executive Coaching can be defined as a confidential, highly-personal learning process, involving action learning and working in partnership, combining an executive coach’s observations and capabilities with an executive’s expertise; the result is that the executive achieves better and faster results-oriented outcomes. It is therefore important to create a coaching environment that is founded on trust because in a normal working day, the executive works in a fast-paced, complex and pressured environment and there is little time to sit back and reflect on the range of issues facing him/her.

The Overview of the CEE Executive Coaching Solutions could be found here.

The Centre for Executive Coaching (CEC), a wholly owned division of CEE, delivers arecognized certified professional coach training programme for individuals interested in entering the field of executive coaching, as well as executives seeking to become better managers and leaders as managerial coaches in their respective organizations.

The Coaching Approach

Effective coaching is a major key to improving business performance. Executive Coaching focuses on the qualities of effective leadership and improved business results. It is comprised of a series of structured, one-on-one interactions between a coach and an executive, aimed at enhancing the executive's performance in two areas: 

  • Individual personal performance
  • Individual organisational performance

When executives are first confronted by being coached, they are not always clear about how best to use their sessions and quite unaware that it is they who set the agenda; in fact, some executives expect executive coaching to be like a one-on-one tailored training programme where the executive coach initiates the agenda. Executive coaching teaches the beneficiary to minimise, delegate, or outsource non-strengths by changing ineffective behaviours or changing ineffective thinking. 

The up-front purpose of executive coaching is to develop key leadership capabilities or focus required for their current role, but it can also be used as an instrument to prepare them for the challenges of the next level. The whole coaching experience is structured to bring about effective action, performance improvement, and personal growth for the individual executive, as well as better results for the institution’s core business.  

An Executive Coach only has one item on his agenda – the client’s success. This means going where it might hurt, and keeping a client accountable to achieving their goals. Coaching helps people grow personally and as professionals. This growth allows then to commit completely to the success of an organization. When professional coaches work with organizations they can turn performance management into a collaborative process that benefits both the employee and the organization. 

Our Executive Coaching Solutions provide coaching on a one-on-one basis, providing an invaluable source of support and development for your managers and business leaders focuses on organisational results and business outcomes. 

Our Executive Coaching solutions are offered ‘face-to-face’ with support via the telephone and email, if and when necessary.

Who Benefits From Coaching?

Perhaps the better question is, who doesn’t? We have all had managers and clients whose leadership, team-building, change management, or interpersonal skills are non-existent. The primary goal of coaching is to help people become more effective. Coaches work with individuals to help them overcome personal obstacles, maximize their strengths, and tap into their full potential. Still, the greatest value of coaching, aren't just the business solutions, but the personal insight. An individual may think they are hiring a coach to help increase revenue, but what they will ultimately get is a big dose of self-awareness too. 

In today's economic environment where organizations are rapidly evolving, coaching can have a significant strategic impact. Unlike typical training and development, coaching provides continuous learning and develops people to meet current and future needs. Coaching is an investment that you make in developing your key resource people for the long-term benefit of your organization. 

The Difference between Coaching, Managing, Consulting & Training

"The goal of coaching is the goal of good management: to make the most of an organization's valuable resources." - Harvard Business Review (1996)

Coaching, managing, consulting and training are all related, and sometimes overlap. However, at their foundation, they are distinct in their focus of attention. 

A professional coach's primary attention is to tap into the client's own vision, wisdom and directed action in service of the client's self-identified agenda. The client applies himself/herself to his/her whole life usually including, and often focusing on their professional endeavors. 

A manager's primary attention is to achieve specific organizational results through their direct reports. To that end, they may direct and/or develop those direct reports through performance feedback and may use coaching skills. 

A consultant's primary attention is to achieving organizational results (often large systems change) through the application of specific expertise. They may or may not also be charged with transferring knowledge or a skill set to their client. 

A training and development professional's primary attention is the successful transfer of specific information or skills to their clients. Again, a trainer may well use a co-active approach and coaching skills.                               

CEC “A.D.A.M.” Coaching Methodology:

CEE A.D.A.M Coaching Methodology

Assess: Through a series of assessment and information gathering from various stakeholders, the coachee determine how their performance links to current business goals.

Discovery (Debrief): The coachee will be provided with feedback based on the results of the assessments and with the support of the Coach will develop a Development Plan which will enable coachees to determine what to do to close the gaps in their leadership capability. The Sponsor will sign off the Development Plan to ensure that there is alignment to the business objectives. 

Action Plan: The Coachee will implement the Development Plan by taking well-defined action steps and regular feedback during scheduled coaching sessions with the Coach which enables the Coachees to move toward measurable goals. 

Measure: A full evaluation of the coaching process and engagement based on the agreed success metrics at the beginning of the assignment yields objective measures of business results and professional outcomes for both the organisation and the coachee.

Executive Coaching Solutions: 

CEC in collaboration with our Strategic Partner, Executive Development Associates (EDA), offers the following suite of Executive Coaching Solutions:

  • Coaches for C-Suite Executives for CEOs, Presidents, EVPs and Heads of Business Units
  • Coaches for Executives and Leaders for SVPs, VPs and all the way down the leadership pipeline.
  • Embedded coaches in internal action learning, high-potential or executive development programs to gain real-time exposure of executives. 
  • Coach-the-Coach Internal certifications for internal or external coaches for a specific organization.  This ensures that coaching across the organization is aligned with the businesses strategic objectives and the coaches all follow a similar process.
  • Design and coordination of organization-wide executive coaching programs to ensure an effective use of the company’s resources.  Coaching levels are assigned with pre-set investment amounts.  Coaches are chosen and trained and processes are set for decision-making, tracking and reporting of development metrics.


Certifications as a Master Executive Coach





Coaching Fees

Our executive coaching fees vary depending on the situation and needs of each client. Should we mutually agree we are a good fit we can then submit a proposal outlining our executive coaching fees.

For a no obligation discussion on how CEC could partner with your organisation in delivering highly impactful Executive Coaching solutions for your leadership team. please email us at enquiry@cee-global.com.