Thursday, 15 January 2015
Channel NewsAsia’s Interview of Prof Sattar Bawany, CEO of Centre of Executive Education (CEE) on the Key Findings of the Research on “Inspiring Your Future Workforce – Leading and Engaging Gen Y and Z Effectively” on Singapore Tonight News Bulletin on Thursday, 15 January 2015.
Human Resources publication of CEE Research Report: “How to manage local Gen Y and Gen Z”
13/01/2015 Tue 11:04 in Singapore by Akankasha Dewan
To aid executives and managers in overcoming challenges associated with younger generations, new research from The Centre for Executive Education (CEE) analysed the attitudes, behaviours and workplace preferences of both Generation Y (ages 20 to 34) and Generation Z (ages 16 to 19) employees.
Surveying 304 respondents from both Gen Y and Z in Singapore, the report broke down what both generations look for in an organisation, what factors encourage them to stay in the company, how they like to be led, and the type of organisational culture they prefer.
While Gen Ys looked for career growth and advancement, Gen Zs viewed job satisfaction as a priority.
Gen Zs also preferred greater workplace flexibility, better balance between their work and home life with telecommuting facilities or a work-from-home arrangement, whereas Gen Ys favoured traditional hours and method of working.
When it came to talent retention, 75% of Gen Y and Z indicated they expect to remain with an organisation for less than five years. Gen Z generally expected to stay in their current position for at least 3 to 5 years. Gen Y, however, was less hopeful.
Gen Ys also stated they would switch jobs if they were promised higher pay, while Gen Zs were more swayed by better perks and benefits.
Both generations stated they expected their leaders to be effective communicators and good listeners, with 95% of Gen Z and 85% of Gen Y citing their ideal manager as a coach or mentor figure.
“Managers should be authentic and lead from the front and by example or adopt servant leadership, instead of a commanding or directive style,” Professor Sattar Bawany, CEO of CEE, said.
“These younger generations need guidance through coaching and mentoring rather than control and micro-management. A highly engaging and interactive management style characterised by open communication works best for this generation.”
The report also found while both generations value company leadership and employer’s branding, job titles and in-house training were not major areas of consideration for them.
Gen Y favoured working with a supervisor that they can respect and learn from, Gen Z placed working with people they enjoy as a top priority for an ideal work environment.