CEE 2015 Research Findings of Next Gen Workforce
3 January 2015
The Centre for Executive Education (CEE) announced results from the first comparative study in Singapore to focus on attitudes, behaviours and the workplace preferences of both Generation Y (ages 20 to 34) and Generation Z (ages 16 to 19) entitled “Inspiring Your Future Workforce: How to Lead and Engage Gen Y and Z Effectively”.
The study both confirmed and dispelled stereotypes about Gen Y (also known as the Millennials) who increasingly are making up a larger part of the today’s workforce; and also shed new insights on Gen Z who are on the verge of joining the corporate world.
The respondents’ views were obtained via an online survey with the results further validated during focus group interviews.
Key takeaways from the findings show:
- Gen Y seeks career growth and advancement whereas for Gen Z job satisfaction is a priority.
- Gen Z prefers greater workplace flexibility, better balance between their work and home life with telecommuting facilities or a work-from-home arrangement, whereas Gen Y favours traditional hours and method of working.
- 95% of Gen Z and 85% of Gen Y cited their ideal manager as a coach or mentor figure. They also expect their leaders to be effective communicators and good listeners.
- 75% of Gen Y and Z indicated they expect to remain with an organisation for less than five years Gen Z generally expects to stay in their current position for at least 3 to 5 years. Gen Y, however, is less hopeful.
- While both generations value company leadership and employer’s branding, job titles and in-house training are not major areas of consideration for them.
- Gen Y tends to switch jobs if they are promised higher pay, while Gen Z is more swayed by better perks and benefits.
- Gen Y favours working with a supervisor that they can respect and learn from, Gen Z places working with people they enjoy as a top priority for an ideal work environment.
- Both Gen Y and Z involve themselves in causes outside work. They are drawn to organisations that are socially responsible.
The Executive Summary of the Research Report can be downloaded here.