4 August 2014
CEE is pleased to announce the launch of a research project on the topic “Leading and Engaging Gen Y and Z at Work”.
The research is targeting at Generation Y (those born between the years 1980 to 1994) and Generation Z (born between the years 1995 to 2010) and planning to enter the workforce in the coming years.
Centre for Executive Education (CEE Global) has over the years published several articles related to the theme on “Leading and Engaging a Multigenerational Workforce”.
The Research aims to find out about Gen Y at work – what attracts them to their organisation they are serving, retains them and drives or engages them as well as what they expects from their leaders.
The survey also aims to discover what Gen Z (those currently studying in tertiary institutions) looks for in selecting their prospective employers or organisations and what are their expectations from the employee engagement and retention perspective.
Our objective is to help organisations become better equipped to manage their younger generation of employees. Your organisation participation in this survey will provide us with insights as to what Generation Y expects from their leaders and how they are being motivated.
If you are a Gen Y, we would invite you to participate in our online survey which could be completed between 5-10 minutes. The Online Survey can be found here.
The deadline for completion of the Online Survey has been extended to 31 December 2014.
The answers will be kept confidential and the record kept of the survey responses does not contain any identifying information about the respondent.
All of the information will be treated confidentially, the data will be stored at CEE Global and no individuals or their responses will be identified. The respondent data will be kept in accordance with the Singapore’s Personal Data Protection Act (2012).
As a participating organisation, we would be delighted to present a copy of the final report in mid January 2015 when the finding is expected to be published. CEE would also be offering a complimentary Training Needs Analysis for the Managerial Leadership Team of the participating organisation.
For further information, contact our Research Team at firstname.lastname@example.org
Media Reports on the Survey:
1) The Straits Times, Singapore published on 25 August 2014: Survey to suss out expectations of younger workers.
2) The Business Times, Singapore published on 26 August 2014: A Study into Work Atttitudes of Gen Y, Z.